Reading Day: #07: Do Hollywood Stars Guarantee A film’s Success? B ig stars. Big money. Big films? What is the formula for success when it comes to films? No one is sure. Is it the stars? Maybe. Or maybe not. There are certainly benefits to using a star in a film. It makes the film easier to market. Stars also help sell more tickets and drive DVD sales, which are a big part of studio revenue. For example, the announcement in 2002 that Tom Cruise was not going to star in the film Cold Mountain reduced the movie’s expected revenue by $10 million. Then, later, the announcement that he was in talks to play a leading role in the film The Last Samurai increased the film’s expected revenue by $28 million. However, a star does not guarantee success. Bewitched (starring Nicole Kidman) cost an estimated $85 million but only made about $62 million at the American box office. Waterworld (1995) had Kevin Costner in it and cost $175...
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